An MBA in marketing management involves interdisciplinary studies in marketing, executive leadership, and new media. Find out more about program requirements, common coursework, and options for graduates.
A Master of Business Administration (MBA) program in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation. Courses involve conducting and analyzing extensive market research before putting together marketing campaigns. Students can also expect to learn about product development, management and sales promotion. In addition, many MBA programs in marketing and marketing management place a strong emphasis on social networking, internet technologies and emerging media platforms corporations can use to market products and services. To enroll in one of these two-year programs, you must have completed a bachelor's program in a related area, such as business, marketing, accounting or finance.